So lets say you are a bride to be, or a collector. You want a fine diamond, but do not know whom to trust or where to go. This is tricky terrain. But today I will feature a new venue that solves this problem.  Diamond Runway solves that handily and beautifully!

 Diamond Runway, a new platform for diamonds, pearls , or rare gemstone acquisitions,  takes e-commerce to a whole and unprecedented level.  Better than Front Row! 

“We facilitate collector needs between the designer, the personal jeweler and owners of high-end jewelry and important gemstones” — Diamond Runway

Warning: some photos may cause a severe case of jaw drop. Below are some fine diamond earrings, in a dazzling mixed cut setting.

This shot from the website. How to turn heads! A lucky woman will be wearing this treasure soon.

Diamond Runway connects the elite demand houses, emerging jewelry designers and potential clients in the most breathtaking way.

The high-resolution 360 views of the rare stones will dazzle and inform. Imagine viewing a rare and fine diamond or a ring like this on a desktop, or better yet, a large screen television as it rotates and throws light around you.

Elisabeth Austin, founder of Diamond Runway,  speaks at the launch:

Below a quick snap of me and a friend,  watching as models walk by wearing the most magnificent gemstones on earth. The photographer had NO trouble getting me to smile! Thanks @theqgentlemen !

More photos of the stones which were playing on a Television…. the best TV I have seen ever! Images from my Samsung Note, as all of the photos here are, unless noted otherwise. A yellow diamond,  a rare diamond with expert faceting, and more…. so much more.  OH MY!

Below another rare diamond shows off its pedigree and faceting.  Four C’s indeed!

This fabulous launch party was at the penthouse of the Tuscany ,  a St. Giles Signature Hotel in Manhattan’s Midtown East. I snapped a shot of the lobby. I did not get a shot of the view, which was spectacular, but I was too busy snapping away at the gemstones!

However I did get a view of the night’s sky at my friend’s terrace that same evening. It was a perfect Autumn night!

I close with a snap of moi from the event , wearing a new coat from H&M, a Phillip Lim dress, and a cool feathered scarf in glen plaid. Definitely,  a signature “Elle” look.  Both my dress and scarf were up-cycled from consignment stores in Manhattan. Photo by a friend on my camera phone.

This is a non sponsored post. I was invited to this launch party of Diamond Runway purely as a guest and media outlet.  And with that I will encourage you to check out the website of Diamond Runway.com.  I wish you sweet dreams! In fact, I guarantee it!